EXPERTISE
WILD IDEAS.
SHARP EXECUTION.
BASED IN MONTRÉAL
BRAND · CULTURE · COMMUNICATIONS
EST. 2026
WE BUILD THE BRAND.
SHAPE THE CULTURE.
MOVE THE CONVERSATION.
OFF AXIS brings strategy, creativity and disciplined execution together to build brands that command attention — and keep it.
DIFFERENT DISCIPLINES. ONE SHARP POINT OF VIEW.
THE AXIS CUT
WE QUESTION 
THE EXPECTED.
FIND THE ANGLE.
BUILD THE SYSTEM.
MOVE WITH PRECISION.
Featured Work
Crystal Vibes
Crystal Vibes
Into the Heat
Into the Heat
Radiant
Radiant
Framework
Framework
Balanced
Balanced
STUDIO
BUILT ACROSS WORLDS.
DESIGNED TO CONNECT THEM.
OFF AXIS is a founder-led creative studio working at the intersection of brand, culture and communications.
We understand the artist because we have made the work. We understand institutions because we have worked inside them. That range allows us to see the whole picture — and build ideas that connect.
Led by Marlène Katary, OFF AXIS combines cultural instinct, strategic thinking and the discipline to carry bold ideas all the way through.
Her path across creative, corporate and structured environments shapes an approach that is personal, adaptable and relentlessly invested.
Her background in defence brings rigor to the process — never rigidity to the ideas.
360° VISION
We see beyond the immediate deliverable.
CULTURAL INSTINCT
We understand people, movement and context.
HUMAN PARTNERSHIP
We listen deeply and treat your project like our own.
DISCIPLINED EXECUTION
Bold thinking, carried through with precision.
We partner with artists, ambitious founders and institutions that value strong ideas, thoughtful collaboration and work built to matter.
IDEAS WITHOUT LIMITS.
EXECUTION WITH DISCIPLINE.